Sometimes your target audience knows a part of their business is imperfect but are all too willing to settle for the status quo. If they don’t care, you first need to make them care.

The goal of this campaign was to get the target audience—new car dealers—to question practices they’ve accepted blindly and open them up to a better way of managing their inventory and their business.

Bringing in an element of nostalgia and evoking a bit of a smile, the visuals show kids making kid decisions. Their situations seem fun but they likely haven’t thought it all the way through.

The concept draws the parallel between the kids and new car dealers, urging both to rethink their plan. With the right product, there’s less danger to their bottom line.

Results:

The campaign increased awareness of this new software product and had the client seeing a boost in product demo sign-ups.

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_{*Project completed as an employee of FARM, LLC.}