Dealers aren’t afraid to spend money to make money. But spending unwisely means they’re practically giving away their profits.

This campaign used a “one of these things is not like the other” visual approach to grab attention, using fun or unexpected images in an industry oversaturated with car photos. Visuals with paired with a punchy headline as a fun way to point out practices that have the target audience losing money.

Rather than outspend their competitors, dealers can outsmart them. Using the data the product provides, dealers can get a leg up, be more strategic than other dealers in their area, and see higher profits as a result.

Assets from an integrated campaign

Landing Page

Print Ads

Emails

Digital Ads

Direct Mail

Results:

The campaign stood out amongst more traditional automotive ads. They grabbed attention, increased traffic to the product page, and led to a boost in product demo sign-ups.

The most successful campaigns have legs. Here are more iterations of “Outsmart.”

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_{*Project completed as an employee of FARM, LLC.}