Dealers aren’t afraid to spend money to make money. But spending unwisely means they’re practically giving away their profits.

This campaign used a “one of these things is not like the other” visual approach to grab attention, using fun or unexpected images in an industry oversaturated with car photos. Visuals with paired with a punchy headline as a fun way to point out practices that have the target audience losing money.

Rather than outspend their competitors, dealers can outsmart them. Using the data the product provides, dealers can get a let up, be more strategic than other dealers in their area, and therefore see higher profits.

Results:

The campaign stood out amongst more traditional automotive ads. They grabbed attention, increased traffic to the product page, and led to a boost in product demo sign-ups.

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_{*Project completed as an employee of FARM, LLC.}