Bringing attention to new-car dealers’ profit-draining problem.

The new-vehicle side of car dealerships used to be a necessary evil and the least profitable side of the business. Then, the market shifted. New car sales and profits rose. Which meant dealers could ignore some profit loss pitfalls like holding onto aging inventory or “dead stock.”

vAuto asked to bring attention to this problem with a new campaign.

Concepts

During the concepting phase, I collaborate with clients, account teams, and designers to brainstorm strategic and attention-grabbing creative. I develop headlines, ad copy, and concept rationales. I then present the creative work to the client, respond to questions, make recommendations, and receive feedback.

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_{*Project completed as an employee of FARM, LLC.}