Lauren Nieman

Portfolio

These pieces are a small sampling of copywriting across industries and mediums.

Looking for something specific? Just ask. I’ll point you in the right direction or send you a custom sampling.

Integrated Omni-Channel Campaigns

Vehicle Intelligence 360 “Hidden Value” Campaign

Kelley Blue Book “Introductions” Campaign

Alzheimer’s Association “Me” Campaign

Kelley Blue Book “Attraction” Campaign

Conquest “Outsmart” Campaign

Georgia-Pacific “Mission Critical” Campaign

Websites & Landing Pages

vAuto Website with SEO

Merchandising Suite Landing Page

Georgia-Pacific Website with SEO

Concept Development

Dealertrack Campaign Evolution

Georgia-Pacific Product Launch

Conquest Dead Stock Campaign

Brand Voice Guides

Georgia-Pacific ForceField Brand Voice

vAuto Brand Voice

Dealertrack Brand Voice

Case Studies

Georgia-Pacific Chip Wade Case Study

Georgia-Pacific Big Haus Case Study

Kelley Blue Book Team Nissan Case Study

Direct Mail

vAuto Drone Mailer

KBB direct mail mockup with blue lens sunglasses — Kelley Blue Book Sunglasses Mailer

American Benefits Self-Mailer

SunTrust Bank Checking Self-Mailer

Dealer.com & vAuto Pez Mailer

Conquest Rubiks Cube Mailer

Trade Show Marketing

ACV Auctions NADA Digital Collateral

Georgia-Pacific IBS Booth & Collateral

Cox Automotive vAuto trade show booth mockup — vAuto NADA Booth & Collateral

More Cool Stuff

Employee Benefits Catalog for New Era Cap

Employee Benefits Catalog for New Era Cap