Know your target audience’s biggest pain point, address it head on, and you’ll never lose.

At the time of this campaign, car dealers were struggling to find enough used vehicles to sell. The more cars they have, the more they can sell, and the more money they can make. But their usual wells were dried up and their lots were empty.

Kelley Blue Book (KBB) is known by most consumers as a way to find out their car’s value. That same software could also be used by car dealers to identify consumers who want to trade in cars and buy new ones.

This campaign shows animals that have an instinctual attraction to certain elements, drawing the analogy that car shoppers will similarly be attracted to dealers who are fair and give them their business.

Display and Print Ad Sets

Results:

The campaign increased awareness of this new product from a trusted brand. It led to an increase in product demos and sales.

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_{*Project completed as an employee of FARM, LLC.}