Integrated Campaign
Client:
Kelley Blue Book
Industry:
Automotive, SaaS
Audience:
B2B – car dealership owners, principals, general managers, used vehicle managers
Skills/Assets:
Concepting
Landing Pages
Print Ads
Display Ads
Emails
Organic and Paid Social Media
Social Media Carousel
Additional Character – Display Ads and Print Ads
Additional Character – Email
Campaign Evolution
Results:
The campaign increased awareness of this new product from a trusted brand. It led to an increase in product demos and sales.
*Project completed as an employee of FARM, LLC.
Lauren Nieman 