Bringing warmth to a B2B software product

Car dealers know how consumers view them — with skepticism at best and utter distrust at worst. So how does automotive tech help build a better relationship between dealer and customer?

This campaign was all about creating connection between dealers and their customers, giving dealers insight into how to relate to their customers and emphasize trust more than transactions.

Rather than push the product’s innovation and robust data, this campaign’s messaging led with warmth and harmony. It puts the people first, showing dealers how they can acquire more cars while winning over customers.

Results:

The campaign increased awareness, helping the sales team generate more leads, book more product demos, and close more sales. It also helped increase use amongst current customers and upsell dealers on product integrations.

Paid Social Media

Print Ad – Automotive News

Display Ads and Print Ads – Additional Character

Email – Additional Character

Campaign Evolution

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_{*Project completed as an employee of FARM, LLC.}