Raise your hand if you’ve ever had a client hand you a bunch of stats and asked, “Can you turn this into a white paper?” 🙋‍♀️

HomeNet Automotive had all this great data on on the value of creating robust interactive content for every vehicle on a car dealer’s lot. What they didn’t know was how to turn that data into a story.

I went to work digging through the numbers, grouping them together, and taking it a step further to show their target audience why the data matters. It resulted in a white paper that guided dealers on how to merchandise the right way, then wrapped up with a soft sell of HomeNet Automotive as the partner to make the process easier and more effective.

Thumb through the full white paper here:

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_{*Project completed as an employee of FARM, LLC.}