Celebrity endorsements can fall flat in the B2B space – unless your influencer is a true expert in their field.

Georgia-Pacific secured an endorsement of their barrier systems from HGTV star, architect, general contractor, and producer Chip Wade. They interviewed him on the site of his new personal residence at Pinhoti Peak.

It was on me to review the raw interview footage and select the best clips to weave together Chip’s story, making his personal experience and testimonial of the client’s products relatable to their target audience. From that video, I reframed his story, adapting it to be used for several other pieces of content across various digital and social channels.

His testimonial and its repurposed content was used to drive engagement and increase sales of the client’s two product lines.

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_{*Project completed as an employee of FARM, LLC.}