A creative campaign helps this B2B tech client hit 344% of their sales goal.

Car dealers like to stay on the cutting edge, using the latest technology to run their business at peak performance. And dealership owners prioritize their team’s efficiency as a way to protect their margins.

But most of the dealer management systems (DMS) out there are antiquated, looking more like a game of Oregon Trail than innovative software that keeps dealers on the cutting edge.

This campaign positioned Dealertrack DMS as the tool dealers need to help their teams be highly productive and adapt quickly to changes in the market.

Results:

Bolstered by this integrated marketing campaign, Dealertrack’s staff set a new trade show record for their DMS product, achieving 344% of their sales goal.

Results:

The branding efforts and campaigns kept Dealertrack ahead of its competitors and increased product demo sign-ups.

Campaign Evolution

Following the success of this brand launch, the client asked us to explore how this campaign would evolve. Check out that concepting work here.

---

_{*Project completed as an employee of FARM, LLC.}