Your social media presence is a great way for your audience to interact with your brand directly and in real time.

But it works only if your posts actually connect with your audience and build relationships. 

That’s what drives the results you see in your metrics. The data guides your content to let you know what your audience likes most and which hooks always have them clicking “See more.”

When I took over writing vAuto’s paid social ads and organic posts on Meta, LinkedIn, and X, they saw a 127.2% increase in engagement rate. Those results only grew as I continued to write for them the following year, gaining them a:

• 181.5% increase in impressions YoY
• 119.5% increase in engagements YoY
• 179.4% increase in clicks YoY

I worked with the social and content strategist to weave campaigns, timely content, trade show appearances, etc. into the social calendar to give the target audience value while growing the brand’s presence on social channels.

Notable results for other brands include:

• 74% increase in Cox Automotive Mobility’s LinkedIn following within 6 months
• 45% growth in Kelley Blue Book’s LinkedIn followers
• 96% increase in clicks on Kelley Blue Book’s posts

When you pay attention to how your audience interacts with your brand on social, you can create a digital experience that not only keeps them audience engaged—but also converts.

vAuto Organic Social

Kelley Blue Book Organic Social

Cox Automotive Mobility

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_{*Project completed as an employee of FARM, LLC.}