About

A bookworm turned writer? Shocking.

Picture this: I’m in sixth grade. My mom and dad just get home from parent-teacher conferences.

They have that inscrutable look that has me panicking, wondering which one of my dirty little academic secrets was revealed.

My dad breaks first. “Your English teacher says that when she grades papers, she puts yours at the bottom of the stack so she can finish her night with a glass of Pinot and an easy A.”

Instant relief.

Cheers to you, Mrs. Winnick, for kicking off my addiction to rave reviews and immersive writing. It has led to overflowing bookshelves, a small yet respectable rare book collection, and a career in brand storytelling.

Storytelling for brands

My love of character analysis and narrative has served me well in the advertising and marketing space. It has helped me better understand and connect with target audiences, featuring them as the hero in a brand’s story.

I’ve spent more than a decade working in marketing agencies and freelancing, writing for industries that include automotive, SaaS, building products, financial services, insurance, healthcare, wine and spirits, retail, and more. I’m big on audience research, brand voice, and taking the creative work from initial concepts and pitch meetings to full-blown execution and optimizing for metrics.

Qualifications

Work Experience

Freelance Content Strategist & Copywriter
Self-Employed | Buffalo, NY | June 2025 – Present

Senior Copywriter
FARM | Lancaster, NY | December 2015 – June 2025

American Advertising Awards Chair & Board Member
AAF Buffalo | Buffalo, NY | November 2017 – July 2020

Freelance Copywriter
Self-Employed | Buffalo, NY | February 2013 – April 2016

Copywriting Supervisor, Senior Copywriter
LocalEdge | Buffalo, NY | September 2014 – December 2015

Education

Master of Arts in English Literature
University at Buffalo | 2014

Bachelor of Arts in English Literature and in Linguistics
University at Buffalo | 2010

Skills & Technology

Core Skills
Creative Concepting | B2B and D2C Copywriting | Content Strategy and Development | SEO Research and Writing | Paid and Organic Social Media Writing (Facebook, Instagram, LinkedIn, Twitter, YouTube)

Systems
Mac OS | Windows

Writing Styles
AP | Chicago | MLA

AI Tools
ChatGPT | Perplexity | Claude